The Business Data Management project gave me hands on learning in data analysis with real world data, made me realise the impact that data driven insights could create, gave me exposure to what a consulting job would be like, and most importantly, boosted my confidence in interacting with a real client (here, the doctor of the clinic). The organisation that I contacted for doing the BDM project was an Ayurvedic clinic-cum-Panchakarma therapy centre. It is a small, independently run, unstructured B2C business.